I remember when I was at primary school we had a weetabix alphabet wall chart. Looks like things have moved on since then and for the worse in North America. With hyper marketing to children and the New Labour getting business more involved in education, through Blairs city academies, I can’t help but feel we are moving in a bad direction.
The following is a great documentary on corporate involvement in education.
Marketing to school age students is now a 2 billion dollar industry. The way corporate sponsors are stepping up to the plate, offering promotions, sponsorships and even free curriculum there is no stopping the flow of advertising in covert forms. Or is there?The problem is there are few or no regulations in place to protect our children from corporate marketing campaigns that look just like classroom lessons. And schools need playgrounds and gym equipment that taxes do not seem to pay for any longer.
Enter new corporate champions. First come sponsorships, then come naming rights and next come learning materials in the classrooms! Watch as donations become classroom resources and product placement opportunities. The good news is some school districts are fighting back and succeeding in keeping the classrooms a safe haven from the marketing hype.